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Hiplife Survived On Passion, Not Money—Tic Tac

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The introduction of the Hiplife movement and its growth in the 90s and early 2000s in Ghana was fueled by something more than money.According Tic Tac, one of the pioneering artists who took the genre global, the movement survived mainly on the passion of the artists and their promoters to grow and become that lucrative business it is today.Speaking on the Citi Breakfast Show with Bernard Avle in the build up to Decemba 2 Remember, powered by Citi 97.3 FM and Airtel, he shared his story and that of the art Ghanaians and the world have grown to love so much.“I was in secondary school when I started music. ...

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